8 Promises You’re Making to Readers – and Then Breaking
These promises range from the big one at the top of the list (I promise this will be a good read) to a number of smaller ones along the way.
Motivation-Reaction Units: Cracking the Code of Good Writing
Dwight V. Swain famously cracked the code of efficient prose into what he called motivation-reaction units, or MRUs.
Are You Confusing Readers With Poor Cause and Effect?
It's all too easy for authors to risk confusing readers by showing the effect of an action, before showing the cause itself.
