How International Bestselling Crime Novelist Adam Croft Writes: Part One

The international bestselling hybrid author and crime novelist, Adam Croft, spoke with me from overseas about the processes, productivity hacks, and professionalism that have helped him become one of the most successful independently published authors in the world, and why writers need to develop a business mindset to do the same.

“Writing more books is going to earn you more money, and that should always be your priority.” – Adam Croft

Adam’s previous career was as a freelance designer and editor, but his hard work and persistence over ten years have helped him become one of the biggest selling authors of the last decade.

How did Adam go on to sell close to two million books in over 120 countries in such a short time?

We’ll dig into his inspiring story, including the stories behind his breakthrough worldwide bestseller Her Last Tomorrow, and his crime thriller Knight & Culverhouse series, which knocked J.K. Rowling’s Harry Potter and the Cursed Child off the top spot in Canada only weeks after Her Last Tomorrow was also #1 in the same country.

His multiple bestsellers have also made him an authority on indie publishing, and he’s been featured on BBC television, BBC Radio, the BBC World Service, The Guardian, The Huffington Post, The Bookseller and many other media outlets.

Adam now shares his unique expertise of the craft at The Indie Author Mindset where he offers to help “… authors cut through the overwhelming — and often conflicting — information that’s out there [with] solid help and information.”

And Adam was kind enough to drop some of that wisdom here for you today. Stay tuned for Part Two of this series for a promo code just for Writer Files listeners!

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This episode of the Writer Files is brought to you by Words Matter by Wix. Looking for that burst of inspiration to break your writer’s block? Or maybe you just need some quick grammar and style tips? Words Matter has tons of articles to help you become a better writer, plus invites to intensive in-person writing workshops. Visit to learn more.


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In Part One of this file Adam Croft and I discussed:

  • The nine book “overnight success”
  • How Adam’s past life as a freelancer and small business owner helped him in self-publishing
  • The three facets of a successful indie author mindset
  • Why the author’s not interested in chasing the latest gold rush
  • And what it’s like to outsell your heroes

Show Notes:



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