Episode 63: Lon Otto—When Bad Bets Pay Off

AuthorEpisode 63: Lon Otto—When Bad Bets Pay Off

Episode 63: Lon Otto—When Bad Bets Pay Off

When we’re learning to write (the learning that takes a lifetime), it’s smart to focus on high-percentage moves, choices most likely to result in writing that will engage, convince, and move the reader. It’s worth remembering, however, that sometimes things normally worth avoiding perversely succeed. This Eleventh Hour will look at some examples of that phenomenon, in hopes of understanding both why the bad bet was bad, and what might account for its unexpectedly paying off.

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