232: Ep232: Keith A Pearson – Do The Opposite & Sell 100k

Keith published his first book as part of a drunken bet. There was no big plan and, by his own admission, he knew nothing of publishing and broke all the rules and made every mistake. And yet, just three years later, he has sold over 100,000 copies of his books and regularly tops the bestseller lists. Keith takes us through his extraordinary career so far and tells us why marketing books is like selling Victoria Sponges…

To support the show go to bestsellerexperiment.com/support

Our novel Back To Reality is out now bestsellerexperiment.com/backtoreality

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