#176: Sonia Simone on Becoming a Higher-Value Resource for Your Clients
Content marketing has officially gone mainstream. It’s a “must do” for most businesses in today’s trust economy. While this increased demand has created huge opportunities for writers, it has also commoditized a lot of our work and given rise to content mills and rock-bottom fees. We’re not doomed. But to succeed, writers have to become a higher-value resource for their clients. In this episode, I speak with Sonia Simone, founding partner of Copyblogger Media (now Rainmaker Digital) and seasoned content marketer. In the course of our conversation, she shares how you can position yourself as a strategic partner and build stronger relationships with clients.