145: 145 – Social Media Updates in 2018, part 2
I missed out on some big platforms and news in the first in this series, so here are more updates you need to know that happened in 2018 and will impact your 2019!
When I started this series, it was meant to be one post. Ha! There have already been updates since I posted. That’s why it’s so stinking hard to keep up with social media updates!
My advice from the first post still holds: if you don’t want to PERSONALLY keep up, follow other people who will keep up FOR YOU. Choose the few platforms you want to focus on, choose an expert, and subscribe to their email list. Or read something like Social Media Today so you can get more broad updates.
I mean, but really, you’ll get a lot from me each week in the Quick Fix, my Friday email with news, tools, trends, tips, and updates.
I need to apologize to Pinterest. It is my #1 traffic driver on my blogs. And…I don’t pin. I don’t hang out. I don’t keep up. That’s the very cool thing about Pinterest: you can kind of autopilot it. Because it’s more of a search engine than a social place, you don’t have to like and comment on a giant stream of people’s activities. It’s just…ideas. Much more timeless. That doesn’t mean you can just ignore it, which is what I’ve been doing.
Here are some big updates from this year that are good to know! Oh, and if you want to connect there, I have a Create If Writing board that’s fabulous and has the content from this site.
- Pinterest Communities – This is really new and I’m not sure how it will be utilized. So far, I can’t even join a community. And you can’t see them or make them until you’re IN one…so it’s kind of like Fight Club? Anyway. Here’s a great post about them. I think it could have potential, but if I have a pretty solid understanding of Pinterest and can’t actually get IN a community, there is an issue. READ/LISTEN TO MORE ABOUT PINTEREST COMMUNITIES.
- Pinterest Carousel Pins – Because so many people just scroll through Pinterest, I’m not sure about how these carousel pins, which can have multiple images and links will work. Will Pinterest users really go for these? Unsure. Here’s how to test if you have early access.
- Lots more little updates – I found this fabulous post from Anastasia Blogger that has a summary of all the things that have changed on Pinterest this year. READ IT.
- SmartLoop comes to Tailwind – Tailwind is the only scheduler I use and pay for that works with Pinterest and Instagram. They added a feature that’s much like Board Booster’s old one that will let you set up pins that will pin again. FIND OUT MORE. (*If you want to try Tailwind, this is my affiliate link! It’s super easy to use and has great features.)
- Group boards aren’t working so well – This isn’t super new, but the group boards that once worked so well (with thousands of pinners) DON’T. Pinterest didn’t want to give them priority as they were spammy. Work on having your own quality boards with keywords. Dump the big ones that have no relevance.
YOU GUYS. If you aren’t using Pinterest, it’s not too late to start. And don’t get all eye-roll-y on me. It’s the easiest platform to use. You don’t have to talk to people or play a game. You share great content with relevant keywords in the descriptions. The end.
I mean, of course, there’s more to it, but essentially, you’re putting your content directly into a giant search engine. No follow-for-follow mess or follow-unfollow or whatever else. Even with a small following, your pins can be found and drive traffic to your site.
I had to dive deep into my resources for this one. I pay ZERO attention to YouTube. I love the idea…but I don’t have the time. With all the video out there, YouTube is still a crazy-amazing platform if that’s the kind of content you want to create!
- YouTube Studio – This is essentially a new dashboard for creators that will have a brief look at analytics, suggestions, and a place to see YouTube news and updates. (You can see in this screenshot that I’m not big over in the ‘Tube…except my one video that’s been viewed 50,000 times on painting walls. For real. Too bad I don’t blog about that.)
- YouTube Premieres – This is a new features that allows you and your audience watch a video together. That sounds kinda fun! And…kinda like the new feature on Facebook where you can have a watch party. How about that! READ MORE ABOUT PREMIERES.
- YouTube Stories – This is a features just like those other features on those other platforms. Except… it’s only for the elite with over 10k subscribers. MORE HERE.
- YouTube is making its original content free…with ads – YouTube tried the subscription model like Netflix, but decided to scratch that in favor of having its videos come out from behind the paywall (so I can FINALLY watch the new Karate Kid!) but with ads. FIND OUT MORE.
I love that last one. You know why? Because YouTube is huge. But they still experimented with a model that’s working for others. And when it didn’t work, they went back to their strengths. It shows a wisdom to try, but to know when to double-down on what you already do well.
A FEW OTHER THINGS I MISSED
Instagram cracks down on fake accounts – The cheer was heard ’round the world as Instagram cracked down on fake accounts and some of the smarmier practices. READ MORE.
Instagram requires a biz account for many third-party tools now – As of December 2018, Instagram will finally fully shift their API (which started earlier this year). What this means for those of you who, like me, don’t know what API stands for, it means that if you want to schedule and post from Tailwind or Hootsuite or another tool, you need your Instagram account to be a business account. The switch is free and almost painless. Your engagement might disagree, as mine dropped when I switched.
For Podcasters, Libsyn integrates with Pandora – Y’all. I don’t have this yet, but for podcasters using Libsyn for their media hosting, you can get your podcast on Pandora, which I believe is the largest audio streaming platform PERIOD. I’m a huge fan of Libsyn and would highly recommend them for podcasters for reasons like this one. They care about podcasters and go out to get features that matter. READ MORE.
LinkedIn is doing some things (like thinking really hard about a stories-like feature) and Snapchat is making new spectacles, but I don’t really care. At all.
TIPS FOR KEEPING UP WITH SOCIAL MEDIA
My first tip for keeping up is that you should FOCUS. Unless you have a job that requires you pay attention to ALL social media, stop trying! I feel totally okay that I had to spend time googling “YouTube new features 2018” to write this post.
Pick the few platforms you care about and just do that work. The end. Don’t worry about Instagram if you don’t use it. If you think you MIGHT use it, don’t worry now. Worry when you want to use it. The platform will change if you’re looking now, planning for then.
I’ve found more and more as I go on that all the social media activity I strived to gain means very little. I mean, I have almost 10k Twitter followers. That was a huge goal years ago! But…it doesn’t DO anything for me.
What DOES work? Relationships. Those could happen on social. They happen for me in the Facebook group. And on my email list. Those two together are like my magic. Find your magic! The thing that you enjoy that DOES something for you. Then just do that and don’t feel at all guilty that you ignore everything else. Okay? Great. Glad we got that squared away.
If you really like knowing what’s up, visit a site like Social Media Today once a week and just scan the headlines. It’s fabulous and easy. You’ll impress your friends. (Maybe.)