1: EP01: Who Buys Bestsellers? | Vics Tranter – Hachette Books

As we begin our epic quest we need to know what kind of person buys bestselling books. We turn to Hachette Book Group consumer insight expert Vics Tranter, who shares her experience and wisdom with us and we discover just who will be reading our book… and it’s a bit of a shock, to be frank.

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